Retail Evolution: The Chocolate Factory

Chocolate is one of the most popular and widely consumed products in the world. Dark chocolate is rich in antioxidants, which are believed to prevent or delay certain types of diseases, including cardiac disease. These perceived health benefits have been driving strong growth for products with the heavier cocoa weighting. Instead of being something to avoid or consider a special treat, consumers are finding out that many diets and even doctors are recommending regular consumption of dark chocolate.

In a market where grocery stores are the largest seller, followed by mass merchandise outlets and convenience stores, the confectionary stores make up only 5% of sales and they are typically the purveyors of higher quality, niche products – which have been increasing in popularity as well.

Now even though premium and dark chocolate are the strongest segments of the global market in terms of growth, unique products and consumption experiences are keeping consumers coming back for more.

According to that, innovative and interactive retail concepts can increase such chocolate consumption experience.

Our proposal, based on tangible experience and data, is based on a Chocolate Factory within the retail shop where the consumers can feel the chocolate production starting from the cocoa beans selection.

Being not standardized is the contemporary key of success. Indeed right now there is an abundance development of chocolate franchise opportunities where much of the variety comes from niche products such as chocolate drink fountains, premium selections or unique recipes. But none of them can be competitive such as a unique and interactive Chocolate Factory within the retail store.

We have the skills, the experience and the partners for establishing your Chocolate Factory, becoming in this way the unique point of reference in your city as main interactive Chocolate Store.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s